Privacy Policy

Edifier Malaysia — www.edifier.com.my Last Updated: [7/7/2026]

1. Introduction

This Privacy Policy explains how Inter-Asia Technology Sdn Bhd (Company No. 573896-A), the authorised distributor of Edifier® products in Malaysia, with its registered office at 16, Jalan PJU 3/47, Sunway Damansara, 47810 Petaling Jaya, Selangor, Malaysia (“Edifier Malaysia“, “we“, “us“, or “our“), collects, uses, discloses, and protects your personal data when you visit or make a purchase on www.edifier.com.my (the “Site“).

This Policy is issued in accordance with the Personal Data Protection Act 2010 (PDPA) of Malaysia. By using the Site, you consent to the collection and processing of your personal data as described below. If you do not agree, please do not provide your personal data or use the Site.

2. Personal Data We Collect

We may collect the following categories of personal data:

2.1 Information you provide directly:

  • Full name, NRIC/passport number (where required for warranty claims)
  • Email address, phone number, mailing/delivery address, billing address
  • Account login credentials
  • Payment-related information (processed via third-party payment gateways; we do not store full card numbers)
  • Order history, product preferences, and warranty registration details
  • Correspondence, feedback, reviews, or enquiries you submit to us

2.2 Information collected automatically:

  • IP address, browser type, device type, and operating system
  • Pages visited, time spent on the Site, click behaviour, and referral source
  • Cookies and similar tracking technologies (see Section 6)

2.3 Information from third parties:

  • Information from authorised retailers, delivery partners, or payment processors relevant to fulfilling your order

3. Purposes of Collection and Use

We collect and use your personal data to:

  • Process and fulfil your orders, including payment, delivery, and order updates;
  • Create and manage your account;
  • Provide customer support, handle warranty claims, and process returns or refunds;
  • Communicate with you regarding your orders, enquiries, or after-sales service;
  • Send you marketing communications, promotions, or newsletters, where you have consented to receive them;
  • Improve the Site, our products, and customer experience, including through analytics;
  • Detect, prevent, and investigate fraud, security incidents, or misuse of the Site;
  • Comply with legal, regulatory, or tax obligations.

4. Legal Basis for Processing

We process your personal data on the following bases:

  • Consent — where you have agreed to specific processing, such as marketing communications;
  • Contractual necessity — to fulfil an order or provide services you have requested;
  • Legal obligation — to comply with applicable Malaysian laws and regulations;
  • Legitimate interest — for purposes such as fraud prevention, Site security, and improving our services, provided this does not override your fundamental rights.

5. Disclosure of Personal Data

We may disclose your personal data to:

  • Courier and logistics partners, to fulfil delivery of your orders;
  • Payment gateway providers, to process transactions securely;
  • Edifier Technology Co., Ltd. and its authorised regional entities, for warranty support and product-related purposes;
  • IT service providers, hosting providers, and analytics providers, who process data on our behalf under confidentiality obligations;
  • Professional advisors (e.g., auditors, legal counsel), where necessary;
  • Regulatory or law enforcement authorities, where required by law or to protect our legal rights;
  • Business transferees, in the event of a merger, acquisition, or sale of business assets.

We do not sell your personal data to third parties for their independent marketing purposes.

6. Cookies and Tracking Technologies

6.1 The Site uses cookies and similar technologies to operate core functions (e.g., shopping cart, login sessions), remember preferences, and analyse Site traffic.

6.2 You may disable cookies through your browser settings; however, doing so may affect the functionality of certain features on the Site, such as checkout.

6.3 We may use third-party analytics tools (e.g., Google Analytics) that collect data about your browsing behaviour on an aggregated or pseudonymised basis.

7. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this Policy, including for order fulfilment, warranty periods, legal, accounting, or reporting requirements. When no longer required, your data will be securely deleted or anonymised.

8. Data Security

We implement reasonable technical and organisational measures to protect your personal data against unauthorised access, disclosure, alteration, or loss. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

9. Your Rights

Under the PDPA, you have the right to:

  • Access the personal data we hold about you;
  • Correct any inaccurate or incomplete personal data;
  • Withdraw consent for marketing communications or other consent-based processing at any time;
  • Limit processing of your personal data in certain circumstances;
  • Request information on how your personal data has been used or disclosed.

To exercise these rights, please contact us using the details in Section 13. We may require verification of your identity before processing your request, and may charge a nominal processing fee as permitted under the PDPA.

10. Marketing Communications

10.1 If you have opted in, we may send you marketing materials, promotions, and product updates via email, SMS, or other channels.

10.2 You may opt out at any time by using the unsubscribe link in our communications or by contacting us directly. Opting out of marketing communications will not affect transactional messages related to your orders.

11. Children’s Privacy

The Site is not directed at children under the age of 18. We do not knowingly collect personal data from minors without parental or guardian consent. If you believe a minor has provided us with personal data, please contact us so we can take appropriate action.

12. Cross-Border Data Transfers

Your personal data may be transferred to, stored, or processed in locations outside Malaysia, including where Edifier Technology Co., Ltd.’s regional servers or service providers are located. Where this occurs, we take reasonable steps to ensure your data continues to receive a comparable standard of protection.

13. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact:

Inter-Asia Technology Sdn Bhd 16, Jalan PJU 3/47, Sunway Damansara, 47810 Petaling Jaya, Selangor, Malaysia Email: [email protected] Tel: +603-7880 4001

14. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The updated version will be posted on this page with a revised “Last Updated” date. We encourage you to review this Policy periodically.